Show MoreHow do events impact lifestyle? Events impact any type of lifestyle in a variety of ways. For example, the impact on the lifestyle of a person living in a third world country experiencing a drought would be much different than of they were living in a more developed area. For the person in the third world country, they might have trouble finding a good source of water, and they would have a tougher time growing food that they and their livestock could eat. A person in a first world country might see the price of food or bottled water go up. If a person in a third world country experienced ideal weather for growing food and having a good source of water, they would be able to feed themselves and their livestock. If a person in a…show more content…
What is acceptable in society and why does this change? Society is always changing what it thinks of as acceptable. There are outliers within society that push either towards suppressing more exuberant thoughts, or expressing them. In the 20th century, the outliers in society who express those exuberant thoughts were more successful than the ones against them. This is largely due to the progressive tendencies of the human race. For example, the outliers in society towards the end of the 1960s changed what was acceptable in society by loudly expressing their thoughts. Musicians at the beginning of the 60's were expected to be dressed well (to reflect good musicianship) and as the social revolution that took place went on, they began to experiment with different types of fashion, and society was partly shocked, and partly fascinated. Due to stubborn progressiveness, those outliers eventually changed what was acceptable in society, and the same force (with different people) is taking place today. A few years ago, meat was worn as clothing. Last year, skin-tight pants were banned at the "Freshman Academy." The rule was enforced for about two weeks, until the teachers gave up on trying to enforce it. One year later, skin-tight pants are normally worn (and are no longer a risky fashion statement). This is partly due to the lack of effort that occurred among the people who tried to enforce the rules, and partly due
Lifestyles Essay examples
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If you look up the word Lifestyle in the dictionary you will find the definition “a way of life or style of living that reflects the attitudes and values of a person or group”. However this definition does not pertain much to marketing, or consumer purchasing habits. Another definition that would be of more relevance and importance to marketers is “Lifestyle refers to a pattern of consumption, of how he or she spends their time and money”.
A lifestyle marketing perspective shows how people sort themselves into groups on the basis of activities they enjoy, how they spend their free time, and how they spend their disposable income. This gives marketers a chance for market segmentation strategies. Market…show more content…
Psychographics is basically the separation of customers into categories depending on different choices in consumption activities, and product usage.
Marketers were always fascinated by the intangibles of consumer demand but it wasn’t until the 1960s when social upheaval splintered the mass market beyond anything recognizable that marketers invented a way to measure those intangibles. However despite being around for over 30 years or so Psychographics is still one of the least understood concepts in marketing research.
Many marketers consider demographics and psychographics as two separate things when in actuality psychographics was developed to compliment demographics. The term first appeared in Grey Advertising’s publication “Grey Matter” in 1965. It was hailed as a way for researchers to quantify the slippery field of consumer psychology.
A psycho graphic study combines consumers’ measurable demographic characteristics with the more abstract aspects of attitudes, opinions, and interests. Demographic, purchasing media, and psycho graphic information is coded from surveys, thrown together and analyzed until some groups with shared characteristics are can be distinguished from all other groups.