Design Thinking And Innovation At Apple Case Study Analysis Paper

Case | HBS Case Collection | January 2009 (Revised May 2012)

Design Thinking and Innovation at Apple

by Stefan H. Thomke and Barbara Feinberg


Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on 1) design thinking, 2) product development strategy and execution, 3) CEO as chief innovator, and 4) bold business experimentation.

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry;

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School entrepreneurship case study by Stefan Thomke and Barbara Feinberg on innovation management and design thinking at Apple. The case focuses on the key factors in Apple’s success at being one of the most innovative companies in the world. The paper includes problem statement, problem analysis, identification and assessment of alternatives, and recommendations. APA Style. 12 pages, 11 footnotes, 5 bibliographic sources. 3,150 words.
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TAGS: case studies case solution managing innovation Apple Steve Jobs strategic vision R&D business experimentation.


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