Case Study Analysis Paper University Of Phoenix

Essay about Case Study Analysis - Suave

708 WordsMay 14th, 20133 Pages

Marketing case study analysis – Suave (C)

Introduction of Suave brand • Suave belongs to Helene Curtis Industries, Old, reliable hairdressing product of Helene Curtis • Mother company has 4 marketing divisons, Suave $100 million brand in fiscal 1984 • Suave is famous for hair care product (leading shampoo brand in unit sales) • Suave is an absolute low-price brand with low margin and profit

The Shampoo Market • Shampoo market was highly fragmented • Most shampoo marketers targeted the 18-34 year old age group (heaviest users) • Sales had been relatively flat in recent years • Forecast growth predicted slow, steady rate of population despite of the fact that female frequency of use had peaked (2,83 times/week) • Based on share trends…show more content…

50% of women who used shampoo had never tried Suave and 28% of thad tried Suave were not current users • Older women with higher income felt that Suave was inexpensive and not good enough for their hair and old fashioned

Targeting & Segmentation • Heavy shampoo users • Household women between age 18-45 • Large families with young children ( family of 5+) • Middle level income earning who have a preference for low price • On the basis of price compared with its competitors • Men between age 18-45 also have been segmented with different variety of products

Helen Curtis marketing strategy • Helene Curtis intended to kepp Suave as a low-priced brand • They want to heavily promote Suave brand despite of cost pressure • Change marketing mix to stimulate growth

„What should the company do to increase sales, brand awereness and revenue? Update Suave brand image to attract new target group to maintain market share Recommendations: Communication: 1. Communcation strategy should focus increasing trial among new target segment.
2.

Advertising should demonstare Suave updated brand image (facelift) be careful not to lose existing customers (keep core brand value) Use wide range of media mix

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PetSmart Case Study: Analysis of the Lobby Issues

1269 WordsJan 9th, 20185 Pages

The chain specializes in pet supplies, dog training and grooming, day care for pets, and often has a Banfield Vet Clinic attached. It was founded in 1986, and by 2000 remodeled most of its stores, then in August 2005 changed its name from PetSmart to PetSmart, designed to de-emphasize its mission from a pet supply store to a companion animal and pet solution store (PetSmart - Our Vision)
The store is divided into four major project lines: dog, cat, bird, fish and small animal and horse:
Dog The number one branded product, typically a step up from Grocery Store brands with some distinction between this and other gourmet brands. Beds, toys, foods, and supplies make up the majority of sales.
Cat Again, upgraded foods, litters, toys, and supplies.
Bird, Fish and Small Animal Live birds, small mammals and reptiles, tropical fish and supplies. The company is active, though, in ensuring that all animals are bred legally and are healthy prior to being displayed in the store.
Horse Depending on the location, supplies (grooming) and some riding gear.
One unique part of PetSmart is their commitment to helping stray pets find homes. Rather than selling dogs and cats, they donate space in the stores to rescue groups. These groups are also provided donations of food, supplies and litter. In fact, at the end of 2009, over 4…

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