How does Steve Jobs plan a speech?
The structure of Steve Jobs speeches varied depending on his goals for the communication event. But he always had 2 things; a clear take-home message and an engaging structure.
For example, this speech tells an amazing story and shares unique life lessons, but it’s also a wonderful example of the kind of speech outline we’ve been recommending for over a decade.
A Chunk Structure with 2, 3 or 4 sections and vivid Message at the end.
This simple, powerful but flexible presentation format:
- is quicker and easier to prepare
- is easier to remember for the speaker
- is easier to follow for the audience
- ensures key points stand out
- adds variation and emphasis automatically as you start and end sections (chunks).
Example of Steve Jobs Stanford ‘Chunk Structure’:
A good speech outline has Message and Structure
A good outline is a summary that shows the logical flow of your ideas, typically on one page. A traditional speech outline is a good start, but usually fails to focus on 2 crucial elements:
- A vivid message – the first thing you plan and the last thing you say.
- A key point (mini-message) at the end of each section.
People will always forget most of the words you say, so focus on key messages – from the beginning of the planning process – can give your presentation many times more impact.
Watch the Steve Jobs Stanford speech again and review the ultra clear structure and message:
June 12, 2005: The famous Steve Jobs Stanford commencement address speech.
Example of how the vivid ‘Text Structure’ might look:
I’m honoured to be here with you today. I never graduated. This is the closest I’ve been to a college graduation.
“Three stories from my life”
- Connecting the dots
- Love and loss
1. Connecting the dots
I was adopted. My parents promised my biological mother that I would go to college.
I chose a college so expensive, my parents were spending all their money on it. I had no idea what to do with my life and I didn’t see the value. So, I dropped out.
I was able to drop in to any class I wanted. This included a calligraphy class which seemed to have no value at the time, but led to the first computer with beautiful typography (the Mac).
(Point:) Connecting the dots: You can only connect the dots looking back, not forwards. You just have to trust that they will connect.
2. Love and loss
I found what I loved early in life. Started Apple at 20, in my garage, but at 30, I was fired and devastated. Public failure. Thoughts of running away . . . but I still loved what I did.
A new start. Freed to enter the most creative period of my life. My wife, Pixar and . . . NeXT, which is at the heart of Apple’s renaissance. All thanks to Apple firing me.
(Point:) Love and loss: Only way to do great work is love what you do. If you haven’t found it, keep looking. Don’t settle.
“If you live each day as if it was your last, someday you’ll most certainly be right.” Remembering that you’re going to die is the best way I know to avoid the trap of thinking you have something to lose.
A year ago I was diagnosed with cancer. For a day I lived with my death sentence. . . until my biopsy later that evening.
Death is very likely the single best invention of Life. It is Life’s change agent.
(Point:) Death: Time is limited; don’t waste it living someone else’s life. Follow your intuition.
Whole Earth Catalogue
When I was young, an amazing publication called created by Stuart Brand *not far from here* in Menlo Park. Like Google in paperback. Full of ideas and neat tools. They put out a final edition *When I was about your age*
(Point:) Whole Earth Catalogue: Their farewell message, stay hungry, stay foolish, I’ve always wished for my life.
As you graduate to begin anew, I wish that for you: Stay hungry. Stay foolish.
Your next presentation
This example shows you the tools you can use to create a speech outline for your next presentation. If you want to follow this example consider downloading the free Speech Outline PDF template and you can speed up the process.
If you’d like to master the Speech Outline, consider:
Show MoreSiddhant Jain
Freshmen English 102
February 6, 2013 Do What You Love
“ There are three apples important in this world, Adam’s apple, Newton’s apple and Steve’s apple”. This was one of the lines quoted by Steve Jobs in one of his speeches, which signified the level of confidence and faith he had in his work. The only way to be satisfied is to do great work, which can be attained only by loving your own work. This was the main idea of his commencement speech in Stanford University. He was a born hero as even after going through serious difficulties in his career life, he still had that faith and confidence in himself, which made him the CEO of a two billion dollar company. He…show more content…
Never be satisfied until you are doing what you are interested in. There can be nothing worse than being kicked out of one’s own company. Rather than being depressed or giving up, Steve still loved what he did, which made him continue his work in the same field. He started two companies named Next and Pixar and one of them (Next) was brought by apple. This way Steve returned to apple and the technology he developed at Next is at the heart of Apple’s current renaissance. Even after having made his mark in life he is still hungry and wants to stay foolish. Considering my personal opinion towards his idea,. I totally agree with his words on success or failure, as both depend on our own deeds. We should always be in search of what we love to do and in order to do so we should be able to figure out our field of interest. We would be surrounded by a lot of choices but picking the right one amongst all is something, which makes the real difference and is also the most important step towards our goal . Staying hungry and foolish at the same time would lead to a better choice of work. Steve’s quotes and sayings on success and failure are something, which cannot be doubted upon, as he is someone who having reached such a great stage of life always remained down to earth and followed the policy of “Stay Hungry, Stay